Privacy Policy
Privacy policy for this independent internet speed test website. Covers data collection, cookies, advertising, and your rights.
Effective Date: 2026-09-12 | Last Updated: 2026-09-12
1. Introduction
Welcome to this independent Virgin Media speed test website ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and protect information when you use our service at https://virginmediaspeedtest.co.uk (the "Service").
This website is NOT affiliated with, endorsed by, or officially connected to Virgin Media or its parent company Liberty Global / Virgin Media O2. We are an independent publisher providing network diagnostic tools.
2. Information We Collect
2.1 Automatically Collected Information
When you use our speed test, we automatically collect:
- Speed test results: Download speed, upload speed, ping, jitter, and bufferbloat measurements — collected in aggregate and anonymized form to improve our regional benchmark data.
- IP address: Used temporarily to route speed test traffic to the nearest test server. Not stored beyond the session.
- Browser information: Browser type, version, and screen resolution for compatibility purposes.
- Approximate geolocation: Country and city level (not precise GPS), used to display relevant regional speed data.
2.2 Cookies and Tracking Technologies
We use the following cookies:
- Essential cookies: Required for the speed test to function. No personal data stored.
- Google AdSense cookies: Our advertising partner Google uses cookies to serve relevant ads. See Google's Privacy Policy at https://policies.google.com/privacy.
- Analytics cookies: We use anonymized analytics to understand aggregate site usage patterns. IP addresses are anonymized before any processing.
2.3 Information You Provide
When you use our contact form, we collect your email address and message content solely to respond to your inquiry. This information is not shared with third parties.
3. How We Use Your Information
- To provide and improve our speed test and diagnostic tools
- To display regional network performance benchmarks
- To serve relevant advertisements via Google AdSense
- To respond to your support inquiries
- To comply with legal obligations
4. Advertising — Google AdSense
We use Google AdSense to display advertisements. Google's use of advertising cookies enables it to serve ads based on your visit to this site and other sites. You may opt out of personalized advertising by visiting Google Ad Settings.
We do not sell your personal information to third parties. Our advertising partner (Google) has its own privacy policy and data practices.
5. Data Retention
Speed test results are retained in aggregate (anonymized) form indefinitely for benchmarking purposes. Individual session data is not retained. Contact form submissions are deleted after 30 days. Cookie consent records are retained for 12 months.
6. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access the personal data we hold about you
- Request correction or deletion of your data
- Object to processing of your data
- Data portability
- Withdraw consent for cookies at any time via our Cookie Settings
To exercise these rights, contact us at our Contact page.
7. Children's Privacy
Our Service is not directed to children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will delete that information promptly.
8. Changes to This Policy
We may update this Privacy Policy periodically. The effective date above reflects the last update. Continued use of the Service after changes constitutes acceptance of the updated policy.
9. Contact Us
For privacy-related inquiries, use our Contact page. We respond to all privacy requests within 30 days.